Joel Burslem from the Future of Real Estate Marketing blog has a great post today about using static search results for long tail seo success. This is a strategy that Brio Realty pioneered 5+ years ago, Trulia successfully uses now (notice the url address), and it looks like Zillow will start to use in the coming year.
(It is also interesting to consider that much of the AR seo strategy was built around this long tail, every page indexable concept.)
16 comments • Jonathan Washburn • December 28 2007 01:07PMAs many Rainers know we occasionally experience the growing pains that accompany rapid growth. This morning our servers went down for a bit and needed a reboot. (Jerry should be posting a follow up shortly on his blog with the cause of the downtime.)
Coincidentally, Royal Pingdom released their list of major incidents on the internet for 2007. In November we were affected by the Rackspace Truck incident, the primary AR servers are located in Rackspace's Dallas data center!
12 comments • Jonathan Washburn • December 27 2007 03:13PM
Inman News published their annual top real estate stories of year article.
The graduation of real estate blogging from "sport" status to "business plan" status was listed as the #2 top story. As could be guessed the housing downturn headed off the list...
1. Subprime market implodes; housing downturn worsens.
2. Blogging runs deeper in real estate's blood.
3. Foxtons closes shop.
4. Foreclosure problem worsens; Bush announces rescue plan.
5. Redfin and "60 Minutes" of fame.
6. Trulia and Zillow get booted from Prudential Real Estate convention.
7. Realogy goes private.
8. Well-known real estate writer dies.
9. NAR's Gateway project announced.
10. FHA goes modern.
8 comments • Jonathan Washburn • December 27 2007 12:39PM