jonwashburn: April 2007

Sellsius Real Estate has launched!

 A big congrats to Rudy and Joe!!  As usually I am one day late to the party but I still wanted to spread the word that Sellsius has launched.

It looks like they have a few industry changing innovations included with their new classifieds listings site including a cool new feature called a "Sellsius link". 

Today I registered for a personal account ($29 / year!), and plan on doing a full review of the site sometime in the next few days.  In the meantime check it out.  Sellsius has wow'd us for a long time now with their blog, I can only imagine what they have in store for us now. 

17 commentsJonathan Washburn • April 27 2007 02:49PM

Project Blogger Update: Week April 9th Through April 15th

  Wrapping up week one we have quite a few blogs being put out by our teams.  The following  links demonstrate what our contenders have been able to put together during their fist week.

Check out the Coaches Corner from Joel over at Inman. 

 


Apprentice:Julie Ferenzi
Coach: Jeff Turner Real Estate Shows
Blogs:Living In Plainfield Julie's Blog


04/15/2007
Where to buy in or near Plainfield.

Date: 04/13/2007
Grand Opening of Strack and Van Til
This has nothing to do with Real Estate but everything to do with Humanity...

Date:04/09/2007
My name is Charlotte and this is my web.


Apprentice:Theresa Lussier
Coach: Greg Swann, BloodHoundBlog
Blogs: TheBrickRanch.com Loose Screws


04/12/07
This stuff really works. (members)
Embrace your inner hillbilly

04/11/2007
Title This Post (members)
Huber Heights Radio

04/10/07
Don't shoot the messenger.

04/09/07
New Beginnings
Advances, none remarkable


Apprentice: Ines Hegedus-Garcia
Coach: Paul Chaney Blogging Systems Group
Blogs:Rick & Ines's Blog Your Property Pros


04/14/07
Miami's Romero Britto
Historic Home Niche

04/15/07
Outside Active Rain drops

04/11/07
Rick & Ines - kicking off Project Blogger


Apprentice: Tisza Major-Posner
Coach: Drew Meyers, Zillow
Blogs: Route66Living.com, Tisza's Blog

 


04/15/07
Were They Be Hero’s? An Internet Cautionairy Tale…

04/12/07
How Big An Advantage Is Being A "Professional"?
Something Funny Is Going On...
Today, Just For Fun, A Post In Rhyme...
Day 5, Birthday Cakes, Baby Shower's and Blogs...
This Just In... Route66Living.com's Got A Brand New "Skin"
Project Blogger Day Four - The Content Conundrum...
Give And You Shall Receive or Lead's Come In The Most Unlikely Places...
Project Blogger Day Three Ends at 12:14 AM... An Early Night LOL
Real Estate Recruiting Etiquette - Or Cavemen Are Alive And Well...

04/11/07
The First New "Skin" Is In...
Post #2 Appears Mysteriously on Route66Living.com
Route66Living.Com Gets Naked In Front Of Everybody!
Bird’s of a Feather or Advice From One Fledgling To Another
Day One Is Done And It's Been Fun!

04/09/07
Project Blogger, The Opportunity of a Lifetime and an Easter Egg :-)


Apprentice: Vali Wimberly
Coach: Teresa Boardman
Blogs: Denverfresh.com, Vali's Blog


04/15/07                                                 
Herman Gulch Trail

04/14/07
Don't buy a lemon.

09/09/07
It's A Blog!


Apprentice: Kelly Kilpatrick
Coach: Joel Burslem
Blogs: Kelly Kilpatric, Kelly's Creed, Rancho Santa Margarita Lifestyles


04/13/07
Day 5 - Project Blogger - Getting Organized (members)

04/09/07
Project Blogger- AR Got Me Hook Line & Sinker (members)


Apprentice: Jackie Colson Miller
Coach: Jim Cronin
Blogs: RealEstateSizzle,


04/13/07
Budapest…What a Great City!

04/12/07
Budapest…Still a Real Estate Bargain for Europe

04/11/07
Project Blogger…Why I Love Blogging!
The Best Places to Eat Might Be The Best Places to Live!

04/10/07
Sizzle Snack for April 10

04/09/07
Project Blogger…Day 1


Apprentice: Kevin Tomlinson
Coach: Ardell Dellaoggia
Blogs: Kevin's Blog


04/15/07
Blogging: Week 1.
I am a Horrible "Salesman"

04/10/07
Serendipity - Project Blogger
An Interview With My Coach - by Kevin Tomlinson
 


Apprentice: Michael and Barbara Daly
Coach: Joe Ferrara and Rudy Bacharty, Sellsius Blog
Blogs: Hamptons Real Estate Blog

04/14/07
Hamptons Marinas Continue to Draw BIG Boats and BIG Investments

04/12/07
Where Trulia Went Right…and where Zillow went wrong

04/11/07
Zillow is still Waaaay off in Hamptons

04/09/07
REBNY/Trulia Update
ELAINE DE KOONING STUDIO FOR SALE in East Hampton
On The Market - One of My Favorite Hamptons Homes



Apprentice: Mary Pope-Handy
Coach: Frances Flynn Thorsen theRealtyGram
Blogs: LiveInLosGatos.com, Silicon Valley Real Estate Commentary


04/14/07
Project Blogger: Winding Down on Week One
Prices Up, Foreclosures Down
Housing Market Here and There

04/13/07
Friday the 13th Weirdness
Cost to Buy a Home

04/12/07
Hire A Local Appraiser
Of Computers and Banana Slugs

04/11/07
Sports and Exercise
Spandex is Not Sexy

04/10/07
Project Blogger, Day 2

04/09/07
Vasona and Oak Meadow Parks
First Post for Project Blogger


Madison Hildebrand

Apprentice: Madison Hildebrand
Coach: Dustin Luther RainCityGuide
Blogs: InsudeBu.com


04/13/07
Tyler Perry’s Home Under Contract
“Surf’s Up” Celebrity Competion

04/12/07
“The” Malibu Film Festival

04/11/07
The Malibu Fallacy

04/09/07
The People Hold the Power - No LNG Terminal!
Malibu Nightlife
Summer Scarcity


london_whittedApprentice: London Whitted
Coach: Pat Kitano
Blogs: The Future of Commercial Real Estate

 

 04/14/07 
Commercial Real Estate Valuation
Qualifying to Buy Commercial Property

04/13/07
Hi, my name is London

04/12/07
About London Whitted

23 commentsJonathan Washburn • April 17 2007 08:12PM

Project Blogger Pre-Season Roundup

 

After a few weeks of buildup, today is the official start of the project blogger competition. Here are some of the pre-season efforts that were undertaken by the coaches and their apprentices. A special thanks to Caleb for compiling the blogs and Bob for helping me sort through them for this post. 

As you can see, some teams utilized the pre-season to really hit the ground running and some teams have certainly been less visible in their preparation. It's possible we missed a few pre-season posts but with the amount of coverage this is already getting, Caleb had his hands full compiling this list. Good luck everyone and stay tuned for more updates as things progress.

 

 

 Coach - Jeff Turner, RealEstateShows

Let's Get This Party Started Jeff Turner sets out to prove that blogging works and introduces Julie

It’s All About Relationships Coach Turner cheers on his apprentice.

Project Blogger Coaches Of A Feather Flock Together... Heavy hitters have a little pow wow.

It's Not About SEO. It's About YEO. Jeff help Julie get to the root of blogging


 Apprentice - Julie Ferenzi - Blog

My name is Charlotte and this is my web of course she will learn from Jeff

 


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"Project Bloodhound" 

Greg Swan

Coach - Greg Swan, BloodhoundBlog

 Introducing Teri Lussier, my Project Blogger protege The Bloohound Blogger Greg Swan announces his protegee
 
TheBrickRanch.com Greg Swann announces the name of Project Bloodhound's blog for the contest.
 
Who doesn't like the rules? The Bloodhound Weighs in.

 

 

 Apprentice - Terri Lussier, TheBrickRanch

Hi. I'm Teri... And I'm aghast. She's just like you, new to this whole thing

 

 

 

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Coach - Paul Chaney,  Blogging Systems Group

Project Blogger...I'm a Coach! Paul reaches out ("begging and pleading") to Jonathan

Project Blogger 'Apprentice' Chosen Paul Announces Ines

First Project Blogger Coaching Session: Ten Things to Consider Before You Blog Paul gives Ines 10 easy things to consider

Project Blogger: RSS Explained by a Pseudo Geek Paul starts to get a little technical on us 

 

 Apprentice - Ines Hegedus-Garcia, YourPropertyPros  

Bring it on Project Blogger Ines steps into the ring, Paul chose her!!!

First Project Blogger Coaching Session - my homework Ines goes back to school

 

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 Coach - Drew Meyers, Zillow

Wanted: Apprentice for Project Blogger Drew Meyers of Zillow Blog Asks and receives his candidate.

Looking For Last Minute Apprentice. Drew is...well procrastinating just a little bit.

My Apprentice Selection -- Tisza Major-Posner But he comes through in the clutch

Project Blogger Update #1 Drew has been busy but he still finds time for Tisza

 

Apprentice - Tisza Major-Posner, HomesByTisza

I'm Off To See The Wizard or Into The Trenches I go... Tisza fills us in on her day

Settling The Dust or Presenting The Presentation And the countdown is on.......

Episode Two... The Saga Continues :-) It's the final countdown..........

Bunnies, Blogs and Real Estate or Preparing For The Big Day.. Days seem like weeks for Tisza

Project Blogger, The Opportunity of a Lifetime and an Easter Egg :-) Tisza is a little worn out, she only has 26 minutes until the contest starts

Day One Is Done And It's Been Fun! She's alive!!!!

  

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teresa boardman

Coach - Teresa Boardman, St Paul Real Estate Blog

Meet the Apprenctice - Project Blogger.......well don't really meet her, but get ready to

Project Blogger Coach, gets a coach and with further ado....Vali Wimberly

 

 

 

 

Vali WimberlyApprentice - Vali Wimberly, Denver Fresh

 

 

 

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 Team ORCA

 Coach - Joel Burslem, FutureOfRealEstateMarketing

Go Team Orca Joel Burslem of The Future of Real Estate Marketing Blog and Kelly Kilpatrick form Team Orca.

Off To the Races Joel Burslem passes the starting gate, explaining the strategy for team Orca.

 

Apprentice - Kelly Kilpatrick, ExclusiveOChomes 

Look no further! The best blogging apprentice is here!!! Kelly makes her bid, apparently Joel was looking on approvingly

 

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 Coach - Jim Cronin, RealEstateTomato

Project Blogger and My Secret Weapon The Real Estate Tomato's Trainee Announced

Announcements Status Updates from The Real Estate Tomato

16 Reasons Why "Bloggers Connect" Is Going To Rock. Of course Project Blogger is one of them ;)

Like Holding Back a Raging Bull. Yes we are competitive!

Project Blogger: Unjudged and Unbridled (Pre-Season Swagger) Jim starts documenting

Unjudged and Unbridled, Project Blogger - Week Two Just what are they up to Jim and Jackie?

  

 Apprentice - Jackie Colson-Miller - RealEstateSizzle

Project Blogger Jackie Colson-Miller on her first post for the contest.

Real Estate Sizzle Launches. Tomato and apprentice begin.

Jackie Colson-Miller "Sizzles" in Project Blogger Tune in to the Sizzle.........

 

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ardell dellaloggia

Coach - Ardell DellaLoggia, SearchingSeattleBlog

ARDELL's Seattle Area Real Estate Blog Ardell Delongia selects her apprentice.

Last Call ARDELL has a point.

Definitely Not Procrastinating. ARDELL is good, oh yes, she can play the game.

"The Apprentice" - Project Blogger Ardell introduces us to Kevin (she had no idea what he looked like)

Real Estate Today Podcast on Real Estate Blogging Ardell manages to get a Project Blogger plug in

 

 Apprentice - Kevin Tomlinson, KevinTomlinson.com

 

 

 

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 Coaches - Joe Ferrara & Rudy Bachraty, SellsiusBlog 

Sellsius Is Project Blogger Coach Sellsius joins the competition.

 

 

Apprentices - Michael and Barbara Daly, Hamptons Real Estate Blog

 

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pat kitanoCoach - Pat Kitano, TransparentRealEstate 

TRANSPARENT REAL ESTATE Pat Kitano's Project Blogger Introduction

Project Blogger Introduction Pat let's us know about London


Apprentice - London Whitted, GEM Mortgage 

 

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Dustin LutherCoach - Dustin Luther, RainCityGuide

Rain City Guide's Project Bloger Posts All project blogger posts from Rain City Guide.

Rain City Guide: Dustin Luther of Rain City Guide announces He's looking for an apprentice.

Inside Malibu Dustin finds his man, officially

 

Madison HildebrandApprentice - Madison Hildebrand, TheMalibuLife.com


 

 

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 Coach - Frances Flynn Thorsen, theRealtyGram

Mary Pope-Handy Is Blog Apprentice Frances Flynn Thorsen of The RealTownReport Announces RealTown's Candidate.

 

 

 Apprentice - Mary Pope-Handy, PopeHandy.com

B.A.A.S. Yup It's clinical, no it's not contagious.

First Post for Project Blogger Mary gets her toes wet

 

 

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More

Project Blogger - Meet the coaches Jonathan makes an initial introduction to the coaches

Project Blogger - Meet the teams Jonathan introduces us to the teams

Project Blogger: Blogs, Photos, Videos and more on Technorati

Project Blogger - A RE blogging phenom Blogger Stephen Groves Gives his thoughts on Project Blogger

I Want To Be The apprentice. Danielle Lazier, takes a chance.

Carnac Of Connecticut predicts foul play in the competition.  (Prediction 10.)

Apprentice Rejects?   No We're all Winners.

More Insight into "Project Blogger"  Official blogging coaches???

Two New Project Blogger Coaches Calling all coaches, please take your positions at the starting line

I Will Win Project Blogger. (With a little help from a mentor) Tim makes a bid

The Contest, Maybe it's Not Too Late Phil trys to lasso Drew the procrastinator

 

18 commentsJonathan Washburn • April 10 2007 06:55PM

Project Blogger - Meet the teams

 

 Coach - Jeff Turner, RealEstateShows

Jeff Turner is the President and Founder of RealEstateShows.com. Over the past twenty years, he has been both a successful entrepreneur and a senior executive in a large corporation. He lead his last entrepreneurial effort, J.J. Grace, Inc., to the Inc. 500 fastest growing companies list. Jeff earned his bachelor’s degree in Psychology from Grace College (Indiana) and a Master’s degree in Educational Psychology from Ball State University (Indiana). Jeff is married to Racquel (Rocky) and they have six children. (That is not a typo.)

 Apprentice - Julie Ferenzi - Blog

I can't help but make the comparison to my work for Project Blogger, to that of the story of Charlotte's Web.  I often joke that I am Charlotte. I write late at night in hopes of creating something valuable to add to the discussion.  Something that people can learn from and clearly understand.  It takes quite a bit of time, but it also takes a lot out of me.  Sometimes, I feel like I need to recover from the process, but maybe it's more from the distraction a house with 4 kids can emit!

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"Project Bloodhound" 

Greg Swan

Coach - Greg Swan, BloodhoundBlog

A Realtor and the Designated Broker for BloodhoundRealty.com. He is an Accredited Buyer's Representative, a Certified Buyer's Representative, a Certified Residential Specialist, an E-Pro Internet Certified Realtor and a Graduate of the Realtor Institute. He speaks frequently on real estate issues and writes a weekly column for West Valley sections of the Arizona Republic. Greg spent many years in hi-tech print and direct-mail advertising production and web-site development before becoming a Realtor. He is a mumbling Latinist, a stumbling applications programmer and a bumbling poet.

 Apprentice - Terri Lussier, TheBrickRanch

Dayton, Ohio, is the life-long home and territory of Teri Lussier, the newly-minted Realtor become newly-minted real estate weblogger. Greg picked Teri "because she was game and fun, and because she was the greenest candidate overall, both as an agent and as a weblogger.".

 

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Coach - Paul Chaney,  Blogging Systems Group

Paul has been a business blog consultant for the past three years and is widely known and respected in that field. He understands at a granular level how blogs can be used as a tool for marketing communications and has worked with a number of clients assisting them in deploying a blog marketing strategy. Paul also coauthored the real estate blogging book phenomenon Realty Blogging.

 Apprentice - Ines Hegedus-Garcia, YourPropertyPros  

"When it comes to blogging, it's all INES, although Rick often contributes ideas and may ocassionally throw in his 2 cents. We are known for our honesty and integrity.  We don't sugar coat reality and we always tell it like it is.  This is our strength and our weakness - since a lot of people don't want to hear the truth."

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 Coach - Drew Meyers, Zillow

Drew works on a wide range of projects and recently celebrated his year anniversary at the company. Among them were creating Zillow's neighborhood search database and organizing the Carnival of Real Estate. In addition to being part of Zillow's blog team, he actively writes about business and technology on his personal blog.

 

Apprentice - Tisza Major-Posner, Route66Living.com

I have had an active interest in the Southern California real estate market since my earliest days.  When some kids were reading comic books under the covers by flashlight, I was reading "Homes and Land".

I bring my understanding of the importance of details, my willingness to work tirelessly for my clients and my sense of humor to the field of real estate.

From here on in, this business will never be the same...

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teresa boardman

Coach - Teresa Boardman, StPaulRealEstateBlog 

Author of the origional, St. Paul Real Estate Blog, started in November of 2005. Teresa is recognized as a top real estate blogger. She now generates most of her personal real estate business as a result of her blogging efforts. She has a loyal following on a variety of blog sites. Her internet marketing classes taught in cooperation with Keller Williams are hugely popular with St Paul real estate agents from all brands.

 Apprentice - Vali Wimberly, DenverFresh.com

Honest and enthusiastic, Vali Wimberly specializes in great customer service during the real estate experience. A genuine "people person," Vali is friendly and open-minded, and she truly enjoys working with her clients. She speaks Spanish fluently, which broadens her client base. A very versatile agent, Vali understands the benefits of both downtown and suburban living; she thrives on the challenge of finding her clients a great home in any Denver area.

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 Team ORCA

 Coach - Joel Burslem, FutureOfRealEstateMarketing

Fairly new to the real estate space, Joel has quickly secured his position as a progressive thinking real estate marketing expert through his widely read blog, FutureOfRealEstateMarketing. He recently joined Oregon’s largest independantly owned real estate company, where he oversee much of their traditional offline and online marketing efforts. 

 

Apprentice - Kelly Kilpatrick, ExclusiveOChomes 

Kelly is an agent with Gold Coast Realty in Rancho Santa Margarita, California (which, apparently, is the longest town name in California). She’s been in the business for over 15 years, and before that was in the mortgage industry.

 

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 Coach - Jim Cronin, RealEstateTomato

Raised in a "real estate family', Jim has been a emarketing consultant to real estate agents since 2000. During this time he has helped over 1,000 Realtors develop their online presense.  He is best known in his role as the Author of the Real Estate Tomato blog. 

  

 Apprentice - Jackie Colson-Miller - RealEstateSizzle

With 13 years in the Real Estate Industry, I am currently earning my CIPS (Certified International Property Specialist) designation.  I was born in New England, studied in Fribourg, Switzerland and hold a B.A. in Psychology from Providence College, Providence, Rhode Island.  I enjoy a heavily "International" clientele and expect the CIPS network will facilitate more International Business.  I speak French and love to travel.  

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ardell dellaloggia

Coach - Ardell DellaLoggia, SearchingSeattleBlog

Ardell was first widely recognized for her blogging efforts through the Seattle real estate blog, RainCityGuide.  She is now one of just a handful of real estate sales agents who derive a majority of their business through blogging. She started her career in real estate in 1990 and has been licensed to sell in five states.

 

 Apprentice - Kevin Tomlinson, KevinTomlinson.com

After more than a decade in the industry, Kevin is one of the most trusted expert resources for the news media and the community when it comes to South Florida properties – especially Miami real estate. If it's happening in the Miami-Miami Beach residential sector, Kevin is the regular go-to authority for area journalists writing about pre-construction condos, condo-hotels and other emerging trends and breaking developments in luxury properties.

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 Coaches - Joe Ferrara & Rudy Bachraty, SellsiusBlog 

"We are the Founders of Sellsius Real Estate, an enhanced real estate classifieds community aimed at helping promote real estate professionals and their business.  Our backgrounds are in real estate brokerage and law.      We run a little blog party which some people seem to like.  We try to inform and entertain.  Some may want to label us blogging experts, but we're not---we're just like you.  We have been fortunate to be recognized by our peers and that's enough for us."

Apprentices - Michael and Barbara Daly, Hamptons Real Estate Blog

After brokering and managing for two national firms since 1998, Barbara and I started BEACH PROPERTIES to offer straight-forward, no-nonsense service to our clients and customers.

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pat kitanoCoach - Pat Kitano, TransparentRealEstate 

Pat is a regular speaker and commentator on real estate industry and technology issues and is considered a Transparency Advocate.
Since graduating from Cal Berkeley (Geophysics) and Columbia University (MBA), he's been involved in four competitive industries - films, investment banking, internet technology and real estate. I live with my nuclear family in the best American city after New York, San Francisco.

Apprentice - London Whitted, GEM Mortgage 

London's been successful because he's a self starter - he learned the commercial business after building a residential practice and understands how to educate and coach real estate professionals on the arcane ins and outs of commercial real estate. It's our hope we can open up discussion and education for those Residential Realtors across America who want to know how to enter commercial, or how to develop a commercial transaction when one happens to fall into their laps. 

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Dustin LutherCoach - Dustin Luther, RainCityGuide

As Director of Interactive Marketing at Move, the company behind such real estate websites as REALTOR.com and Move.com, Dustin works to both build tools and drive implementation of tools that better enable community to be built up around real estate topics.

 

Madison HildebrandApprentice - Madison Hildebrand, InsideBu.com

Currently holding placement in the top 3% of all Coldwell Banker agents internationally, Madison Hildebrand's tenacity has been proven in an ultra-competitive market. Already in 2006, Madison has closed over 22 transactions, with a sales volume, approaching 30 million dollars. He is highly recognized in the Malibu community, not only for his business success, but also for his dedication to volunteer work and community service. As the Vice President of the Malibu Green Machine, he works to beautify and conserve areas of Malibu that have been neglected.

 

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 Coach - Frances Flynn Thorsen, theRealtyGram

Frances is Managing Editor of RealTown.com. Fran has been a REALTOR for 22 years; she has been blogging since January 2005 and presently publishes 10 blogs, including The REALTYgram Blogger. Prior to becoming a REALTOR she was a magazine editor in New York City and worked at several publications including The Ladies’ Home Journal, where she was Production Editor. She is a member of the National Assn. of Real Estate Editors and the National Assn. of REALTORS and a founding member of the Web Women Giving Cicle. 

 Apprentice - Mary Pope-Handy, LiveInLosGatos.com

"I loved my work in the areas of religious education and ministry prior to having my two children and spending a few years at home with them. Living in Silicon Valley, though, is quite expensive so in 1993, I changed careers to better provide for my family and followed my mother into Real Estate. My mother had been a REALTOR® in Santa Clara County for 40 years, so I grew up with it.... It was a natural fit for both my interest in helping others and the knowledge I'd gained from my mother over the years."

 

43 commentsJonathan Washburn • April 09 2007 04:09PM

Zillow launches "Advertise another agent's listing" feature

 Rich Barton and Lloyd Frink appear to have a brilliant piece of real estate disintermediation on their hands. The gurus oiling the Zillow machine have just launched a new feature, "Advertise another agent's listings".

How it works:
Agents can click on a house in the Zillow database (includes all houses via tax records and satellite imaging) and after creating an account, advertise that the property is currently for sale. The benefit to the agent is that their contact information will display as a contact for that house. Joel Burslem author of FutureOfRealEstateMarketing writes: “Now anyone can now identify a home as being for sale. The idea is that buyers' agents or new agents with some time on their hands will step up to bat and start identifying properties on behalf of the busy listing agents.”

Conflict:
Hold a moment. Can agents randomly advertise other's listings?? If this new feature sends up red flags, you're in good company. Traditionally, advertising another's listings without specific permission is against MLS rules. For example, note Northwest MLS Rule #190:

“Advertising Another Member’s Listing Prohibited. No member shall, without first obtaining the listing member’s or subscriber’s written permission (including email), advertise a property listed by another member in any manner, including but not limited to, display, reader board,   newspaper, flyer or other publication, except that a member may republish another member’s listings on the Internet in a manner consistent with NWMLS Rules and policies so long as the listing is approved by the owner for Internet publication.”

  Zillow appears to be attempting a semantic maneuver around this issue. Agents are merely "reporting" homes currently for sale, as opposed to acting as the advertiser. From Zillow.com: “If you report a home is for sale you get your name, a thumbnail picture, and a link to your profile -- for free.”

You can almost hear the well-meaning Buyers' Agent's defense to the MLS Board, “I didn’t advertise another agents listing. I just told Zillow that I noticed the 4000 property’s were for sale in my city. It is not my fault that they added my name, image, and a link to my profile page on every one of the properties' pages. I did it for the community! Plus according to Zillow, 'Special space on the page is reserved for homeowners and listing agents who might subsequently enter information on that home.'”

Implications:
Zillow's new development has the potential to alter the real estate industry as we know it by bypassing the agent centered MLS system. If only a handful of agents across the country pursue this as a competitive advantage, within months or even weeks Zillow may secure for themselves the position as a top listings aggregator.

Takeaway:
“Don’t ever underestimate the competition”. Zillow's leadership is intelligent and perceptive at how to reach their aims as they move into the future. Zillow's position raises moral/ethical questions. Is it time for the MLS to open up listing data to all tech businesses, or should that data be available for publication only by licensed real estate agents/brokers? If the MLS determines that the listings should in fact remain under real estate agent control, then the MLS should not be misled by Zillow doubletalk. This new feature is all about allowing agents to advertise other agent's listings without their permission. 

Is it time to open up the listings information?  Realogy (previously Cendent) just made the move to syndicate all of their listings to Trulia and Googlebase. What should our role be?

91 commentsJonathan Washburn • April 04 2007 01:18PM